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Agropur breaks Oka campaign

Dairy company Agropur, based in Longueuil, QC, has begun a new advertising campaign for its Oka brand of cheese. The campaign, developed by Lg2 of Montreal, is aimed primarily at consumers in Ontario and seeks to appeal to the desire to eat locally-produced foods and to make use of exotic flavours in their dishes. The initiative consists of a 30-second television commercial, new packaging and point-of-sale materials. The creative focuses on the production site and history of the brand.

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