Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Natrel begins lactose-free campaign

Dairy company Natrel has begun a new marketing campaign promoting its line of lactose-free products. Developed by Lg2 of Montreal, the campaign includes print ads, web banners and videos in English and French. The creative depicts a taste test in which participants are unable to determine which of two glasses of milk is lactose-free. In addition, visitors to the Natrel.ca website can receive a coupon for a discount on the products by taking an online quiz. The online component was developed by CloudRaker. The campaign will run until Oct. 31.

« Back Next »

Related stories Comments