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CloudRaker introduces new branding

Montreal-based CloudRaker has undertaken a rebranding initiative intended to present the agency as "a progressive player in the evolution of marketing" and to better focus on its retail marketing services and media practice. The new branding makes use of the tagline, "Meaningful Commerce."

"Let's be honest," said company CEO Thane Calder. "Nobody wants more marketing in their life. As a customer, we want to be helped, informed, or inspired by brands that we value, or that align with our values. At CloudRaker, our purpose is to go the extra mile to help ambitious brands make things people want, not just make people want more things. We call this 'Meaningful Commerce.'"

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