Warner Bros. conducts Fantastic Beasts campaign
By Adnews Staff
Warner Bros. Pictures Canada has begun a promotional campaign with Bell Media in support of its upcoming film Fantastic Beasts: The Crimes of Grindelwald, which will be released on Nov. 16. The campaign includes a live event on Facebook on Nov. 8 hosted by CTV television personality Lainey Lui. The event will take the form of a Harry Potter trivia contest making use of Facebook's new live polling system. The campaign will also feature exposure for the movie on segments of CTV programs ETalk, Your Morning, The Social and The Marilyn Denis Show, as well as accompanying social media activities. Specialty channel TSN will also air a weekly feature sponsored by the film. The ETalk.ca will host a collection of online materials related to the film, while various IHeartRadio radio stations will conduct ticket giveaways.
"After a successful campaign working with Warner Bros. Pictures Canada for Fantastic Beasts and Where to Find Them, we look forward to reaching Canadians once again with a creative multimedia partnership for the second installment of the film," said Perry MacDonald, senior vice-president of video sales at Bell Media. "We are giving fans another exclusive look with our unique TV coverage of the film, with new campaign features such as the Facebook Live game show event with Lainey."