Warner Bros. promotes Contagion with bacteria display
Warner Bros. Pictures Canada has begun an outdoor promotion in Toronto for its upcoming film Contagion, which will open on Sept. 9. The installation consists of a message board in a Queen Street West storefront window that incorporate two oversized Petri dishes inoculated with live penicillin and mold bacteria. Consumers will be invited to view the installation today to see the growth of the bacteria. The first 50 people to arrive will receive passes to see the film and other themed prizes. Stop-motion video of the display will be posted to the company's website at <http://www.warnerbroscanada.com> and its Facebook page.