Transcontinental Media expands in eastern Quebec
By Adnews Staff
Montreal-based Transcontinental Media has acquired the majority of the assets of Avantage Consommateurs de l'Est du Québec. This includes weekly Rimouski community paper L'Avantage votre journal, L'Avantage gaspésien, which is distributed from Baie-des-Sables to Rivière-Madeleine, and Le Régional, which is published monthly in eastern Quebec. The deal also includes the online versions of these publications, the Avantage distribution system, as well as the website Lavantage.qc.ca. "The purchase of Rimouski's L'Avantage votre journal and its affiliated publications shows our commitment to growing our solid community paper network in Quebec, especially in the Lower St. Lawrence and Gaspésie regions," said Serge Lemieux, vice-president of the Quebec and Ontario newspaper division at Transcontinental. "We are privileged to be able to count upon such top-quality publications, all well-established in their communities, and to help them grow and develop by working with the teams that have built them up over time." No financial details are available.