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Montreal Children's Hospital Foundation debuts new branding

The Montreal Children's Hospital Foundation has begun a rebranding initiative. Developed by Cossette, the new branding makes use of the tagline, "Heal. Love. Bond." The effort also includes a new logo based on the image of an adhesive bandage. The foundation also recently began a new fundraising program. The initiative launched with a Halloween-themed event for children as the hospital, organized by students from a local primary school.

"When you see five- to eight-year-olds willing to trade their princess or Harry Potter costume for a hospital gown to help other children, it makes us adults want to chip in too," said Vicky Morin, creative director at Cossette.

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