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Newad to expand display screen inventory
By Adnews Staff
Montreal-based Newad has announced a plan to double its inventory of digital advertising boards in Canada. The expansion will bring the company's total inventory to 2,000 screens by the end of the year, primarily in Vancouver, Edmonton, Calgary, Toronto, Montreal and Halifax. An additional 2,000 digital boards are scheduled to be installed by the end of 2016, for a total inventory of 4,000. The 22-inch indoor screens make use of a vertical format. They also include Bluetooth, Wi-Fi, social media connectivity and sound.
"This announcement consolidates our position as the leader in digital signage in Canada," said Michael Reha, CEO of Newad. "By 2016, our investment will total $10 million, a sum earmarked for technological development and for the custom manufacturing and installation of screens in thousands of restaurants, bars, schools, sports and fitness centers."