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Rouge Media Group adds digital inventory

Rouge Media Group of Toronto has introduced a new digital out-of-home advertising service consisting of approximately 1,000 display screens located in 250 restaurants and bars nationally. The service is aimed primarily at clients who wish to add a digital element to their existing campaigns. The screens display a combination of advertising and other content.

"We've always prided ourselves on the size and impact of our media offerings, and the integration of 1000-plus digital screens to our Resto-Bar network does provide advertisers with tactical, time-sensitive reach for their campaigns," said Martin Poitras, CEO of Rouge Media Group.

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