Rouge Media debuts charging station advertising network
By Adnews Staff
Rouge Media of Toronto has launched a new inventory of out-of-home advertising displays incorporated into charging stations for mobile devices. The stations will be installed in high-traffic areas of approximately 1,000 venues in North America, including restaurants, bars, college campuses, spas and beauty salons. Each station features a digital screen that displays video advertising, as well as audio. The charging stations themselves are being supplied by DanTeb Enterprises of Toronto. Advertisers at launch include TD Bank, H&R Block, LVMH, Bayer, Fido and VIA Rail.
"With the rise of mobile, we felt strongly that our high dwell time environments demanded DOOH screens that were not simply a passive interaction with audiences," said Alison Jacobs, executive vice-president at Rouge Media Group. "The free charging aspect is a practical and in-demand service that allows brands the opportunity to surprise and delight the consumer."