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Shoppers Drug Mart conducts prescription drug awareness campaign
By Adnews Staff
Retail chain Shoppers Drug Mart and the Partnership for a Drug-Free Canada have begun an initiative called the "National Medicine Take-Back Campaign." This will be the third time the two organizations have conducted this promotion, which encourages Canadian consumers to drop off their unused or expired prescription drugs at a participating pharmacy for safe disposal. The program this year is being conducted in association with Loblaw Pharmacy.
The promotional campaign this year uses the theme, "Keep Your Drugs off the Streets." It consists of national advertising intended to raise awareness among parents about the potential misuse of prescription drugs and over-the-counter medications by teenagers. It also includes a website at <http://www.secureyourmeds.ca>.
"We are very thankful to Shoppers Drug Mart and Loblaw Pharmacy for their high level of commitment to helping us rid households of medicine that can be abused by teens to get high," said Marc Paris, executive director of the Partnership for a Drug-Free Canada. "We also salute over 40 media partners who have provided the partnership with approximately $30 million in free advertising time and space during over the past two years."