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Vice forms agreement with Rouge Media
By Adnews Staff
Vice Canada, a company specializing in the production of content for youth audiences, has formed an agreement with Toronto-based out-of-home media company Rouge Media Group. Through this agreement, the program Daily Vice will run on Rouge Media digital screens on the campuses of 100 Canadian colleges and universities. The screens are located in areas such as student centres, food service areas and athletic centres. Daily Vice is an original show consisting of a morning digest of national and international culture stories. The program is sponsored by telecommunications brand Fido.
"Vice is one of Canada's top sources of digital content for millennials and Rouge Campus is the largest Canadian student network reaching millions of students daily across 100 universities and colleges," said Jonathan Laflamme, vice-president of sales at Rouge Media. "Our partnership is a natural one where we are bringing relevant content to students in a real world setting where they are each and every day. We look forward to growing our partnership over the long-term."