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Rouge Media introduces men's network
By Adnews Staff
Toronto-based out-of-home media company Rouge Media Group has launched a new service in Canada and the United States called the Men's Network. The service offers advertising inventory in locations likely to reach men between the ages of 18 and 54. This inventory includes murals, digital screens and mobile ads placed in barber shops and salons aimed at men. Rouge has also rebranded its Beauty Network as the Women's Network, aimed at women between the ages of 18 and 54.
"The name change communicates more accurately and succinctly the audience our OOH networks reach and reflects the broader industry shift to an audience first buying model," said Alison Jacobs, North American executive vice-president at the company. "We are thrilled to announce the launch of our Men's Network, a platform that will help brands reach a male audience in a new and compelling environment."