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Vice, Stack sign promotional agreement
By Adnews Staff
Vice Canada of Toronto has formed a sponsorship agreement with financial services company Stack. Through this agreement, Stack will become the title sponsor of Daily Vice, a news and culture program aimed at mobile consumers. The show will now carry a weekly segment about money and personal finances. The agreement also includes the launch of a new property called Free, which will specialize in financial content and which will take the place of Vice's existing Money section.
"Vice and Stack are both dedicated to disruption in their respective fields," said Dominique Delport, chief revenue officer at Vice Media. "Our mutual goal is to reinvent the relationship that youth have with money and we are excited to be providing content dedicated to that."