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Tim Hortons conducts zombie campaign

By Derek Winkler

Tim Hortons recently conducted a post-Halloween campaign highlighting the resemblance between people who have not had a morning coffee and zombies. Called “No More Zombies,” the out-of-home and social media campaign features images of tired people in need of coffee. It was developed by Gut of Toronto, with support from Horizon, Grassroots, Hivestack and MM.

“We’re hitting on that groggy, zombie vibe we've all felt, not just the morning after Halloween, but any day without our Tims coffee,” said Heather MacLeod, director of marketing at Tim Hortons. “Halloween is great, but walking around like a zombie all year round? That’s no fun.”

October 12, 2023