Quesada begins Futbol Fiesta promotion
By Rob Bale
Fast food chain Quesada Burritos & Tacos has begun a promotion with soccer player Julia Grosso in support of new menu items under the name “Julia's Futbol Fiesta.” According to the company, the menu items are the favorite taco and burrito of Grosso. The promotion is an extention of the chain’s sponsorship of Soccer Canada. It includes in-restaurant materials and social media advertising, as well as giveaways of menu items and autographed merchandise. The campaign was developed in-house. Quesada is a division of Foodtastic.
“Julia Grosso is a soccer phenom and true role model,” said Shalin Shah, director of marketing at Foodtastic. “We’re honored to collaborate with her. Our guests are huge fans and we’re delighted to be able to enrich their experience by supporting their love of the game in communities across the country as part of a longer-term commitment to soccer.”