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PepsiCo begins iced tea campaigns

PepsiCo Beverages Canada has begun social media campaigns for its Pure Leaf Iced Tea and Brisk Iced Tea brands. The campaigns, which are being conducted via TikTok, promote two new flavours of the products in Canada. They make use of four Canadian social media personalities who, according to the company, “embody big and bold.” They will create content depicting “bold creative concepts that helped them become viral influencers.” In July, the campaign will add a contest component that will invite consumers to demonstrate their own talents to possibly appear in Brisk ads buy on TikTok. Influencer participants include Zac Bell, Matt Gupta, Colty and Antho Tran.

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