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PepsiCo conducts Pepsi Next launch promotion
By Adnews Staff
PepsiCo Canada has begun a sampling promotion called "Taste It To Believe It" in support of its new Pepsi Next beverage. According to the company, the naturally-sweetened cola contains 30% less sugar than regular cola. It will launch in Canada this week. The promotion began at the Tim Hortons NHL Heritage Classic hockey game, where samples were distributed to attendees. In addition, promotional workers distributed samples at several locations around Vancouver over the weekend. At the same time, they offered consumers the chance to win tickets to the hockey game, as well as a number of chairs made from hockey sticks and signed by Vancouver Canucks players.
"This is the first cola in Canada that is naturally sweetened, has 30% less sugar and calories with great cola taste," said Ryan Collis, director of marketing at PepsiCo Beverages Canada. "Response to the taste of the product and the fun interactions we had with consumers during our launch weekend were overwhelmingly positive. The Pepsi brand DNA is about living in the moment, with the excitement of now, and we wanted to launch Pepsi Next in a way that celebrates that spirit."