Samaritan's Purse readies Change That campaign
Calgary-based relief organization Samaritan's Purse Canada will break a national advertising campaign called "Change That" on March 8. The television, radio and online campaign encourages Canadians to support the organization's efforts to provide safe water to people in the developing world. The effort includes two 30-second television commercials, the first of which depicts a mother feeding an infant with a bottle of contaminated water. A voiceover says: "Your child doesn't drink dirty water, but millions in the developing world do." The ads direct viewers to a website at ChangeThat.ca for more information. The campaign will run until March 22, which is United Nations World Water Day.
"We hope the campaign will help Canadians realize safe drinking water is precious and not something to take for granted, because almost 770 million people worldwide are desperately trying to survive without it," said Fred Weiss, executive director of Samaritan's Purse Canada. "Our water projects are providing safe water to more than one million people every day. But with someone, usually a child, dying from diseases caused by dirty water about every 20 seconds, the need for more safe water is very urgent."