Pepsi Canada begins Snapchat promotion
Pepsi Canada of Mississauga has begun a summer promotion in association with mobile developer Snap of Los Angeles. The promotion features 20 branded filters for the company's Snapchat image- and video-sharing application. Consumers can get a filter by scanning an eligible package of Pepsi with a smartphone. The filter will then be unlocked for one hour. According to Pepsi, this is the largest promotion Snap has conducted in Canada.
"We know Pepsi fans love spending their summer on Snapchat and we wanted to create a way to enhance their summer experiences," said Claudia Calderon, senior director of marketing at PepsiCo Beverages Canada. "With 20 exclusive lenses to try, we're able to bring a layer of Pepsi fun to the quintessential moments of summer."