Air Canada begins Disney contest
By Derek Winkler
Air Canada has begun a contest promotion for participants in its Aeroplan loyalty program. Members of the program can enter a draw for one of three Walt Disney World Resort vacation packages. The packages include Air Canada flights, a five-night stay at a Walt Disney World Resort hotel, ground transportation, a US$600 Disney gift card and theme park tickets for six days.
The contest coincides with the release of a new limited-run in-flight safety video, produced in collaboration with Walt Disney Parks and Resorts Canada. The video will run on approximately 90% of Air Canada planes from July to September.
“Family is at the centre of why so many of us travel,” said Andy Shibata, brand vice-president at Air Canada. “Over the last few years, we’ve been focused on improving the Air Canada family travel experience with family-friendly policies, family check-in counters, and shared family benefits in our Aeroplan loyalty program. As we reflected on opportunities to bring more care and comfort to the family travel experience, we were inspired to add a little magic to everyone’s trip with the help of Disney. Our new in-flight safety video encourages travellers of all ages to learn about the safety features of our aircraft in a new and engaging way.”