Addendum: City of Toronto driving safety campaign
By Adnews Staff
The City of Toronto’s new safe driving ad campaign was created by Axmith McIntyre Wicht, in association with the city’s Transportation Services Division. In addition to the radio, outdoor and newspaper advertising, a street promotion will also take place. During this initiative, which will run from Sept. 18 to 30, the campaign spokescharacter, a driving instructor called Steve Fenton, will drive around the city in a branded vehicle. This element is being executed by Smak.
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