Interac Association begins street promotion
By Adnews Staff
The Toronto-based Interac Association has begun a street promotion based on the national branding campaign it began in November 2007. During the initiative, a small yellow armored truck will follow a promotional worker through various areas of high pedestrian traffic, recreating the events of the campaign's television commercial. The branded truck is intended to convey to consumers that their money is always with them. The promotion will take place in Toronto, Halifax, Calgary, Edmonton, Vancouver and Montreal. The association's "Everyday Simple" campaign was developed by Axmith McIntyre Wicht, now Agency59, of Toronto.
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