Kimberly-Clark promotes Huggies in Canada
By Adnews Staff
Kimberly-Clark has begun a summer promotion in support of its Huggies brand of diapers. The initiative is being conducted in association with Discovery Health Channel Canada and Shoppers Drug Mart. Consumers can enter a sweepstakes online at <http://www.winhuggies.ca>. During the month of July, a daily winner will receive a one-year-supply of Huggies diapers and wipes. According to the company, this is the first time the brand has been promoted with a Canada-specific initiative. In addition to this promotion, Huggies will have a presence at the Today's Parent Kid Summer program, which runs from July 1 to Aug. 31 in the Greater Toronto Area. The company will operate a baby-changing area during the program where samples of its products will be distributed.