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Interac Association hires Fuse Marketing Group

The Toronto-based Interac Association has retained Fuse Marketing Group, also based in Toronto, to redesign its website. The association comprises various banks, trust companies, credit unions, merchants and technology companies that participate in the national debit network. Fuse won the assignment to redesign the website in a competitive process that involved three agencies in its final stage. "Fuse demonstrated strong capabilities and proven experience in bringing brands to life online, as well as the ability to work within challenging timelines," says Andrea Danovitch, manager of marketing at the association. "Their structured methodology for website development was also a key factor in our decision." The new site will launch in the fall.

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