Fuse rebrands as Fuse Create
By Adnews Staff
Fuse of Toronto has undertaken a rebranding initiative. The agency will now offer its advertising and experiential marketing services jointly under the name Fuse Create. This replaces the previously-used names for these divisions: Fuse Marketing Group and Fuse Live. According to the agency, the new name “communicates singularly their channel-agnostic approach and philosophical shift to a ‘creative first’ mindset.” The branding also includes a new icon, wordmark and visual identity, developed by Jacknife Design, as well as a new website at <http://www.fusecreate.com>.
“We’re seeing two major shifts,” said Fuse executive creative director Steve Miller. “The first being that more and more brands are integrating their channels and disciplines into one cohesive effort. The second is a shift in our own philosophy, from a long-time focus on execution and delivery to a much stronger focus on strategy and the creative product.”