Tetley readies Live Teas promotion
By Adnews Staff
Tea company Tetley is preparing a promotion for a new product line called Tetley Live Teas. Developed by Fuse Create of Toronto, the “Live in the Moment” promotion will take place at the CF Sherway Gardens shopping mall in Toronto from Feb. 16 to 19. It will consist of an installation that will distribute product samples. According to the company, the installation is intended to give consumers “the opportunity to create a mindful experience.” Three monochromatic rooms in the center of the mall will contain art installations and “multi-sensory stimulants” intented to provide visitors with a quiet experience.
“Tetley Live Teas is a multi-sensory experience, and we wanted to bring it to life with this event,” said Steve Miller, executive creative director at Fuse. “We're helping tea lovers live in the moment by creating multi- sensory interactive galleries, and designing experiences around those bold, calm, and cool moments.”