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Warner Bros., Country Style begin It Chapter Two contest

Warner Bros. has begun a contest promotion in collaboration with donut chain Country Style in support of its film It Chapter Two. Called “Turn Up to Win It,” the contest invites consumers to purchase a hot beverage to check under the rim of the cup for a chance to win a prize. Prizes include three thrips to Los Angeles, gift cards, a year’s supply of tea from Tetley and Country Style menu items. The promotion will run in-store until the end of September, accompanied by digital advertising. Country Style is a subsidiary of MTY Group.

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