Kruger Products sponsors Nature Conservancy of Canada
By Adnews Staff
Kruger Products has signed a three-year agreement with the Nature Conservancy of Canada during which the tissue products company will support the organization’s “Nature Destinations” program. The national initiative encourages consumers to experience nature in Canada. The program launched in 2017 with 20 properties and has since expanded to include a range of nature walks and hikes.
“This is about connecting Canadians with nature so they can make informed decisions about safeguarding our environment,” said Steven Sage, vice-president of sustainability and US marketing at Kruger Products. “It isn't enough for companies to make sure sustainability runs throughout their operations. Consumers need a personal appreciation for nature so they make the right choices.”