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Nature Conservancy of Canada readies new campaign

The Nature Conservancy of Canada will break a television advertising campaign this week intended to attract doners to the organization's ecology conservation programs. The campaign, developed by Toronto-based Northern Lights Direct Response, consists of 120-, 60- and 30-second commercials, as well as a 30-minute infomercial and online advertising. "This campaign will help the Nature Conservancy of Canada recruit more monthly donors, as well as raise awareness for our brand and the cause of land conservation in Canada," said Jill Murray, the organization's associate vice-president of direct marketing and support services.

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