Northern Lights Direct Response hires Zync for rebranding
Toronto-based Northern Lights Direct Response has retained Zync, also based in Toronto, to conduct a rebranding of the company and its accompanying marketing materials. "We're experts in DR, so we respect the expertise Zync has in creating a brand that will help drive our business for the next phase in our evolution," said Ian French, president of Northern Lights. "We've also grown beyond television and are now one of the leaders in DR online. This needs to be reflected in the brand and our messaging to clients and prospects." The new branding will be introduced in November.