Karmin Group readies Cool Crisp campaign
The Karmin Group is preparing to launch a television advertising campaign for its Cool Crisp food storage product. The campaign, developed by Northern Lights Direct Response, consists of one 60-second commercial in English and one in French. The ads will roll-out later this month. "Northern Lights demonstrated an in-depth understanding of how we can use DRTV to reach the masses and drive retail sales," said Mike Israel, sales vice-president at Karmin.