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Lise Watier conducts lipstick campaign

Cosmetics company Lise Watier has begun a retail campaign for its line of lipsticks. The initiative makes use of LED banners from Captiva Innovations in 50 retail stores nationally. According to the company, this is the first time the technology has been used for a consumer promotion. The creative takes the form of an interactive wheel which consumers can “spin” to win prizes. Lise Watier is a subsidiary of Groupe Marcelle Cosmetics.

“The beauty shopping experience has evolved and consumers are looking for new ways to connect with brands they love,” said Bruna Bressane, trade marketing manager at Groupe Marcelle. “Groupe Marcelle is constantly looking for innovative ways to enhance our brands’ shopping experience. Easy to operate, the e-banners were a turnkey tool to deploy innovation at several retail locations and fully aligned with the Lise Watier in-store experience: fun, engaging and authentic.”

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