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Groupe Marcelle hires NKPR

Cosmetics company Groupe Marcelle has retained NKPR of Toronto as its public relations agency of record. The assignment comprises communications strategy for brands including Marcelle, Lise Watier, Annabelle and CW Beggs & Sons. The agency will work on product launches, media relations, client relations and influencer activities intended to raise awareness of these brands and the company as a whole.

"We are excited to welcome NKPR as an extension of our thriving Canadian brands," said Stacie Keenan, director of external communications, public relations and social media at Groupe Marcelle. "[NKPR president] Natasha Koifman and her team have extensive experience working with international beauty and skin care brands, making them the perfect partner for Groupe Marcelle, with many exciting launches upcoming in the pipeline."

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