Warner Bros., CTV ready online DC promotion
By Adnews Staff
Warner Bros. Canada will conduct a promotion for its DC brand in collaboration with CTV on Sept. 12. Called “ETalk Celebrates DC in Canada,” the initiative will consist of a 24-hour on-demand content promotion hosted by CTV’s ETalk entertainment program. The video will be available online at <http://www.dcfandome.com>. CTV will be the exclusive Canadian content partner for an international promotion called “DC FanDome: Explore the Multiverse.” The effort will highlight various DC-branded movies and television shows.
“We are excited to partner with Warner Bros. Canada to bring exclusive ETalk content to fans from around the world at this iconic event,” said Perry MacDonald, senior vice-president of sales, English video and radio at CTV parent company Bell Media. “Fans can expect special programming, with unique content highlighting Canada’s connection to the DC universe, all while connecting viewers to the stars of one of the most enduring brands of all time.”