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Warner Bros. readies In Your Feelings promotion
By Adnews Staff
Warner Bros. Canada will conduct a promotion in Toronto on Feb. 13 and 14 in support of its upcoming film Isn’t It Romantic. The promotion will make use of a temporary installation called “In Your Feelings.” It will take the form of a window display featuring two actresses in their apartments, one depicting a great deal of emotion, the other depicting no emotion. Consumers will be asked which display best represents their plans for Valentine’s Day. Those choosing emotion will receive a makeover from Quo Cosmetics and Shoppers Drug Mart, as well as a sample of Lindt Lindor chocolate truffles. Those choosing no emotion will receive a DVD or Blu-Ray of a non-romantic Warner Bros. movie, randomly selected by spinning a wheel. The installation will also incorporate a wall of flowers at which consumers can take photographs. Visitors who post their photos to social media sites will be entered into a draw for a weekend trip. Consumers can also enter the draw by voting online.