Signe Toque debuts new website
By Adnews Staff
Montreal-based restaurant chain Signé Toqué recently retained Lg2 to conduct a digital branding initiative. The company’s properties will now be presented online under the single Signé Toqué parent brand. The new website, located at <https://www.signe-toque.com>, offers information about the restaurants Toqué and Brasserie T, as well as a grocery counter called BeauMont that will open in the spring.
“We created a global experience for the Signé Toqué group,” said Nicolas Baldovini, digital experience creative director at Lg2. “The creative challenge of uniting all the different brands under one banner was creating a unique digital imprint for each entity while providing a uniform navigation experience worthy of this prestigious group. Each platform received unique creative direction, from the choice of photos to the use of the brand identity and the content created for it.”