Automat, AdLingo form chatbot agreement
By Adnews Staff
Montreal-based Automat, a marketing firm specializing in artificial intelligence systems, has formed an agreement with AdLingo, an advertising division of Google. Through this agreement, the two entities will develop chatbots and virtual advisors that will communicate with consumers through online display ads. L’Oreal Canada will be the first client to conduct a campaign using this new advertising technology.
“While many companies talk about their marketing as conversational, we think that anything less than an actual bi-directional, real-time interaction is not truly talking to your customer,” said Andy Mauro, CEO of Automat. “Brands that succeed know their customers and meet their needs in the moment. Providing a virtual advisor to your consumer on your website, or now via a conversational display ad, delivers enhanced service while ensuring you’re learning about your consumers in a transparent and opt-in way. Consumers are in control of what they share when they chat with a brand, and brands can be assured that a real person got value out of the service they provided when consumers spend multiple minutes engaging.”