Sinai Health Foundation breaks campaign
By Rob Bale
The Sinai Health Foundation of Toronto has begun an advertising campaign called “Mount Sinai 100” in advance of the 100th anniversary of Mount Sinai Hospital. Developed by Fuse Create of Toronto, the campaign makes use of a 30-second online video ad that looks back at the hospital’s history and the importance of continued public support in the future. This is being accompanied by social media content and online advertising.
“We’re proud to have played a part in commemorating Mount Sinai Hospital’s remarkable 100-year journey,” said Steve Miller, executive creative director at Fuse Create. “Through this work, we pay tribute to the organization’s enduring commitment to healthcare excellence and look forward to a future filled with even more innovation and impact.”