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Interac Association conducts Flash campaign

By Adnews Staff

The Interac Association has begun an advertising campaign for its new contactless debit card service Interac Flash. The campaign, developed by Fuse Marketing Group of Toronto, makes use of out-of-home, print and online advertising, as well as experiential activities. The creative depicts consumers dressed in superhero costumes. "This is not your garden variety superhero campaign," said Fuse president Stephen Brown. "We are showcasing the idiosyncrasies of everyday people enjoying the super-powers of Interac Flash. It humanizes the smart technology of Interac Flash and doesn't take itself too seriously."

October 4, 2012

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