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Next Paradigm Solutions hires Ariad Communications

Toronto-based healthcare software company Next Paradigm Solutions has retained Ariad Communications, also based in Toronto, as its marketing agency of record. The company specializes in software for offering targeted promotions and content in pharmacies. Ariad will work to increase understanding of the technology with marketers looking to reach health-conscious consumers. "We are excited by the success we have had with vendors and retailers across Canada to date," said Ajay Majithia, president of Next Paradigm Solutions. "We've been developing the software, the compliance framework, the analytics engine and delivery mechanisms for six years. With Ariad's help, we are currently piloting the program with half a million consumers and patients and expect to be scaling to 10 million early next year."

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