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Digital Connect opens in Toronto

A new agency called Digital Connect has opened in Toronto. The firm is a joint venture of shopper marketing agency SVM and digital agency Piranha. The companies describe Digital Connect as the first Canadian digital shopper marketing agency. The firm, which also has an office in Montreal, will specialize in shopper marketing programs making use of technologies such as text messages, mobile applications, online shopping and digital signage. "In this era where consumers are on the go and multichannel, manufacturers and retailers across Canada can now rely on Digital Connect to help them conquer the hearts and minds of their shoppers, no matter where they are," said Stéphane Drouin, president of SVM. "By deploying creative, targeted and innovative value-added strategies that are fused to the new reality of the retail world, where consumers are in physical, social and mobile modes all at once, Digital Connect delivers maximum impact and greater returns throughout the entire path to purchase."

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