Montreal-based Astral Out-of-Home has released a new smartphone application intended to offer advertisers access to a range of information about the company's advertising services. The application includes information about Astral's Toronto street furniture, its inventory of 41 digital displays in Montreal, Toronto and Vancouver, and its campaign optimizing service. The application was developed by Mozzo, a division of Piranha. "Advertisers increasingly use tablets and mobile devices as work tools and Astral Out-of-Home is proud to adapt to this new reality by innovating through the deployment of this application," said Nathalie Doré, vice-president of marketing and media creativity at Astral Out-of-Home. "They will have our brochures and numerous images and videos from our vast portfolio of products and services at their fingertips. This application also reflects our desire to constantly put forward initiatives to reduce our environmental footprint."