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Awards: ICA Client of the Year
By Adnews Staff
The Toronto-based Institute of Communication Agencies has awarded its second annual Client of the Year Award to Nissan Canada. The award recognizes excellence in collaboration between clients and agencies, based on transparency, clarity, structure, culture, measurement and research. Nissan's agency is Juniper Park TBWA. The silver award was given to CIBC, also nominated by Juniper Park TBWA, while the bronze award went to Mondelez, nominated by FCB.
"We introduced the inaugural Client of the Year award in 2015 to recognize clients for exemplary partnerships and processes in working with their agencies," said Jani Yates, president of the institute. "This year's winners continue to raise the bar for future nominees and underscore the importance of a best-in-class benchmark for our industry in Canada."