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MyScreen Mobile hires Media Profile

Toronto-based MyScreen Mobile has retained Media Profile, also based in Toronto, as its agency of record for public relations and investor relations. MyScreen specializes in delivering advertisements to mobile devices. "MyScreen is poised to revolutionize the mobile communications industry with an innovative marketing and advertising tool that is attractive to subscribers, advertisers and wireless carriers," said Christine Barisheff, communications vice-president at MyScreen. "Media Profile is the right fit for us. They have a solid understanding of the mobile communications industry and a solid financial communications track record that will help facilitate our growth internationally."

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