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VerticalScope buys Health Media Today
By Adnews Staff
Toronto-based online publishing company VerticalScope has acquired Health Media Today, a company that operates a collection of health and wellness websites and online directories of provincial doctors. These sites attract approximately 700,000 unique Canadian visitors per month.
"We founded Health Media Today as a resource for Canadians after struggling to find a family physician ourselves," said Nigel Da Costa, co-founder of Health Media Today. "Since that time the property has continued to grow and evolve into a tremendously valuable resource for Canadians. After six years we feel we have taken Health Media Today as far as we could and we are excited to see its rowth and evolution with a great company like VerticalScope."
VerticalScope operates approximately 400 shopping websites and enthusiast forums covering technology, health, outdoor life, vehicles, powersports and pets. These sites attract approximately 75 million viewers per month.