Cineplex Media of Toronto has appointed Lori Legault to the position of senior vice-president of sales. She will begin work on Oct. 1. She has worked in broadcast sales at Shaw Media, Canwest and WIC. She was also a media supervisor at Leo Burnett. Shelley Desmarais has joined the company as senior account manager for print and digital. She has spent the last six years as a national account manager at Hello Canada. Jason Bauer has been hired as a digital account manager. He has previously worked at Verticalscope and APG Media.