Toronto-based coupon publisher News Marketing Canada has introduced a mobile version of its consumer coupon website SmartSource.ca. The mobile site allows users to scroll through and select from available coupons using a web-enabled phone, smartphone or other mobile device. "We were eager to make the mobile couponing experience available to our Canadian consumer base," said Henri Lellouche, the company's digital senior vice-president. "Digital couponing solutions where consumers can clip coupons, select samples, or obtain product information via mobile devices are a game-changing promotional tool. Having a digital element to every marketing campaign is increasingly a must. SmartSource is committed to providing thorough digital reach through mobile in all forms both current and future."