Toronto-based online publisher SavvyMom Media has launched a new division called the SavvyMom Media Collective. The division will specialize in custom sponsorship packages for advertisers, including display ads and "integrated content advertising," for a group of blogs aimed at mothers. "These influential mom bloggers represented by the SavvyMom Media Collective have built loyal followings that brands want to engage with," said Sarah Morgenstern, publisher of SavvyMom Media. "We match bloggers to brands and work with them to deliver the highest quality, authentic content, wrapped in the trusted context of the SavvyMom brand. The net result is high-impact programs for advertisers seeking meaningful engagement with Canadian moms." Early companies making use of the service include Smuckers and President's Choice.