International news: McCann Enterprise expands
McCann Erickson is preparing an international expansion of its McCann Enterprise division, a business-to-business communications agency established in London, England in 2010. The agency's services include corporate branding, visual identity design, advertising, digital marketing and content creation. McCann Enterprise will operate globally as a specialist unit within McCann Erickson. New offices have been established in Singapore and Munich. Additional offices will open in 2013. The unit will also work with existing McCann Erickson B2B staff in New York, Salt Lake City, Sao Paulo and elsewhere. "Empowering, motivating and unifying an organization around its business strategy is at the core of what McCann Enterprise is designed to deliver," said Nick Brien, chairman and CEO of McCann Worldgroup. "It is what every major CEO is looking to achieve today and it is something that McCann Enterprise has become particularly good at delivering for its clients." McCann Enterprise will continue to be headed by managing director Stephen Meade and creative director Will Shepherd. Its clients include Nestle Professional, Tata Communications, Tata Steel, Merck Animal Health, Toshiba, Fiberweb, DSM, Skandia, Deloitte, McKinsey, Akzo Nobel, SG Blocks, Kimberly Clark and Cargill ETM.